02/10 LARRY LIPSON, AFFORDABLE WINE REPORT, JOY HOWARD, SONOS
February 10, 2016•52 min
LARRY LIPSON – AFFORDABLE WINE REPORT For fifty years Larry Lipson was the food critic for the Los Angeles Daily News and now reports from Florida weekly with his thoughts and favorite picks for Food & Wine. His lovely Wife Lillian is also on hand at the Lipson Institute for advanced wine studies. JOY HOWARD, CHIEF MARKETING OFFICER AT SONOS - A GLOBAL STUDY SHOWS THE TRANSFORMATIVE POWER OF LISTENING TO MUSIC OUT LOUD AT HOME TURN UP THE VOLUME FOR GREATER INTIMACY, TASTIER FOOD AND MORE HELP WITH HOUSEWORK Music Makes it Home with the Global Availability of Apple Music on Sonos To mark the global availability of Apple Music on Sonos, today Sonos released the findings of a global study that shows the transformative power of listening to music out loud at home. The “Music Makes it Home” Study found that listening to music out loud is linked to stronger relationships, more intimacy, happier families and more quality time together. According to the study people who listen to music out loud at home on average, spend an additional 4 hours and 30 minutes together per week. The Music Makes it Home Study was designed to explore the behaviors and attitudes of families to music listening in the home, and included a 30,000 person survey conducted in eight countries. The second element of the study was a two-week experiment in thirty homes in those same countries. The two-part study reveals how listening to music out loud together effects how people eat, play, love and live together, from roommates and married couples to multi-generational families and households. Data from the survey provided important insight into people’s attitudes about music and their relationships at home: • 65% of people find those with a good taste in music more attractive • 61% of people say listening out loud has led to more household hang outs • People who say they listen to music out loud together are more intimate (three times more) and more than a third of music lovers would give up sex before music. Households with music on cleaned up together 34% more, had spontaneous dance parties 19% more, and even said “I love you” 17% more than silent homes • Families who play music out loud spend an extra night per week having dinner together, compared to those with no music at all Joy Howard, chief marketing officer at Sonos, can share more about the results of the Music Makes it Home Study, including the transformative power of listening to music out loud together in the home. For more information about Apple Music on Sonos, visit www.sonos.com/applemusic. ABOUT JOY HOWARD: Joy Howard joined Sonos as the global Chief Marketing Officer in June. Prior to Sonos, she led global marketing for Patagonia where she reinvigorated the brand, accelerated the growth of direct business and pioneered new forms of consumer engagement for which she was featured in Fast Company’s 100 Most Creative People in Business. She joined Patagonia from NIKE, where she was the Vice President of Global Marketing for Converse All Star.Prior to NIKE, Joy developed her marketing chops at Coca-Cola where she served as Global Marketing Director for its joint venture with Nestlé. She started her career in marketing at Johnson & Johnson Consumer Products Company. Before her career in marketing, Joy was a recording artist with Seely, the first American band signed to the ‘90s Britpop powerhouse label Too Pure. She has an MBA from UNC-Chapel Hill and a Bachelor’s degree from Agnes Scott College in Atlanta, Georgia.