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May 5, 2024 8 mins
Mikaela and Gail talk about changes in Columbus and in the media field. 
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Episode Transcript

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(00:00):
Welcome Back What Matters five point twentytwo On a Sunday afternoon, Gail Hogan
is and Gail and I are catchingup in between the breaks. This is
like because we always say we shouldgo to lunch, what about happy hour?
And then you know, life getsin the way and you're a really
busy lady. Oh my gosh,but I can't MICHAELA what you do now?
I My hat's off to you,seriously. Yeah, And sometimes Gail's
like, wow, we were justtalking about something that I at work.

(00:22):
She's like, Oh, I didn'tknow you guys had that. Yes,
yeah, a little bit of everything, A little bit of everything. Oh,
I'll tell you more when we're offthere. There's something really big going
on right now, the rehab.So there you go. You're not bored,
I'm not. And I have agreat team, so I'm really really
fortunate in that regard. But it'sso good to see you. I'm so
glad you've been in Do people evenknow how we know each other? We
used to work together? Yes,yes, so I worked at Channel four

(00:46):
from two thousand and seven to I'mstarting to forget my end date, but
I think it was twenty fifteen.I think I was there for eight years,
had the boys while I was atChannel four and was anchoring mornings for
Marcus and I got here in twothousand and seven Marcus Thor my husband,
who also worked there. And Ifeel like I started on mornings in two

(01:07):
thousand and eight. I feel likeit was around the time of the Great
Recession when we had a lot ofchanges on air, and I came to
that morning anchor seat with Mike Jacksonrest his soul. Yeah, my buddy
gone and gone too soon for sure. Yes. And so Gail Kate,
when did you come back to Channelfour to do daytime? What year was

(01:30):
that? Two thousand and eight?So I left in two thousand now I'm
thinking now I'm I left in twothousand and four, went to media relations,
came back in two thousand and eight. Do you know Anthony Hewey just
trained my team within the last twoyears? He didn't. Yeah, I
don't think. I don't know that, because he did mention that if you
mentioned it. Yeah. So Gailwent to work with a guy that is

(01:52):
really great at what he does.Living in Savannah now, but it comes
back to Columbus a lot and travelsacross the country. Yes, I usually
see him if he comes back totown. So, so you came back
to Channel four two thousand and eight, and at some point I did makeup
or refreshed makeup at the same timeyou were doing makeup for a day time
in the makeup room. And sothat is, honestly how I think I

(02:14):
got to know you, Probably becausepeople don't know when you are there.
You are working from the time youwalk in the door. There's not a
lot of time for chitch yet,you know, I always was fascinated that
Marcus and Greg O'Leary found time forlunch. You're not surprised by that second
they made it. We're gonna zipthrough this and then we're gonna go eat.

(02:37):
I mean it just and Grego remainsa really good friend of Marcus's and
he's still at Channel four, oneof the long time photographers. There are
sparkly blue eyes. You'll know Gregyou run in he is. But yeah,
so that's how we knew each other. And yeah, I mean,
whether I was curling my hair oryou were. Ellie Mayer would sometimes come
and put on her lashes and Ishould never do that. I just said,

(02:58):
I gave up on that I gaveup on it too, Gale.
I was like, I can't getthis right. I'm just gonna look like
I've stuck my eye down to theother part of my eye. It's not
gonna be good at all. Andthen you left. You were second chime.
I came back. I left intwo thousand and four. I came
back in two late two thousand andseven, almost two thousand and eight,
okay, and then I left againin twenty fourteen, and then I haven't
been back. Although it's weird becausenow I'm back with Ohio State airing commercials

(03:23):
that air on NBC four. Soit's it's liked how Yeah, it's like
you never really laughed. It's comefull circle again, a bad penny that
doesn't go away. But what Ireally love about those segments that you do.
They're short. What are they twominutes? The sixty seconds, they're
sixty seconds. You can get alot of information in sixty seconds. You

(03:44):
do get a lot of information fromthose doctors in sixty seconds or whoever you're
interviewing. But like, I definitelyhave learned a thing or two. And
it's great that you know, mediahas changed. We were talking a little
bit about that before we went onair today. And there's different ways to
get your message across and you haveto be really strategic about how you do
it. And so these advertorials iswhat I will call them. So it's

(04:06):
a testimonial that's also kind of anadvertisement. Really can share very meaningful information
with folks, Oh definitely. Andthat's when we stared it. When I
started this way back when and didmy first editorial, which was showcase,
I would say to folks, youknow, share something and don't give a

(04:27):
don't just tell everybody like a sixtysecond spot. You know so much that
you can share information with people becauseyou're in a business that offers information whatever
it is, you know with carpeople on tell me how to change a
tire, I mean you know itgoes to the gamut, just like Brook
who's just here. Yeah, Imean really kind of a partner of ours
telling us the stories that you wantto hear, that resonate with you and

(04:47):
you identify with and you think,oh, that could be really helpful at
some point. Correct. But thenso fourteen is when you left, right,
twenty fourteen, that was when youretired. That's when I ret yes,
and you and you had that concept. I don't. There was a
deal with Channel four of some sort, and now I believe Nexttar does it

(05:10):
in other markets. To say thatwould that would make me laugh. That
would make me laugh because it wasan idea that I had initially and I
did it on my own and Ihad I left the station and I owned
it, I produced it, Ihosted it because every general manager told me
there's no money in this. Really, yes, nobody in talk shows because

(05:32):
they didn't figure out how to doit the way I designed how to do
it. So now you have Marketplaceon Channel six, which is a copycat
of what I did on Daytime,which I brought from Showcase. So it's
all good. People have jobs.That's all I can say. I mean,
I do love that. I feelas though there is and I'm trying
to think of some of the otherNextstar markets in Ohio. But yeah,

(05:56):
they're doing something like this. Sofunny however you were able to do it,
they did it in other in othermarkets. And because it is a
space where you can learn some reallygreat information and from from companies and have
a longer conversation right than what youget in an earned media spot. That's

(06:18):
a minute thirty if you get someoneto do a package what we call a
package a fuller story. So itworked. It was fun. I'm good.
Yeah, it's great. You hadsome good news earlier and we ran
out of time. Do you stillhave your good news up from what was
my goodness? I don't know.We ran out of time at the top
of the last hour, so Ithought I would go back, but I
don't know if I have good news. It was it was hockey puck.

(06:42):
I was mentioning hockey puck and Maria. But maybe if you don't have any
that's fine too, because I couldjust continue to talk to you can talk
to me about our grandchildren. They'regood, they are good. How many
do you have now? Three?Okay? Are they all Kelly's? They're
all Kelly's. My daughter Kelly livesin Hilliards, which I'm going to after
this for dinner, so we tryto get together on Sunday evenings for dinner.
Oh that's so nice. And thenin between I can sometimes can you

(07:08):
pick this one up for dance?Or can you do this? But Dan
and I are both busy still,so it's not like babysitters, but we
are very helpful to them, andyou know, and we do baby sit
at times, just not Monday throughFriday. I go to daycare and all
that stuff. So what about whatabout Hollywood? Mister Hollywood's on Connor works

(07:30):
on Chicago med Yay. I justtalked to him today. Actually he's on
hiatus while the last show is taped. He was in Chicago for the last
taping in the rat Party awesome,so he was very excited about that,
and they have renewed for another yearshows. He's a script coordinator. He
works with the writers and the scriptand then all the changes that happen in

(07:53):
all different characters. So he's thescript coordinator, part time writer. He's
not a staff writer, but thestaff writers will bring him on and then
he'll get credit for writing a show. One of these staff writers will bring
him in, and that's how youget to be a writer. You have
to usually work with somebody else toshow you the ropes and so that you
can get your written screenplay broadcast.Got if you get four screenplays that have

(08:18):
been aired, then you can jointhe Writers' Union. So he has three.
He has three, so looking forthat fourth. Knocking on wood,
hoping the writers strike really through everybodyand Tailspin. Now you wasn't even sure
the show would be renewed, butit is, but it is. That's
such good news. More to comewith Gail Hogan. We're actually going to
talk with mary Haven next, somereally interesting information on women and drinking.

(08:39):
Gail. And when I read someof this data, and when you guys
hear some of this data, Ithink it might resonate in your life with
people you know. So stay tuned. We're going to have that conversation with
the folks at mary Haven up next. This is what matters
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