Airway

Airway were part of the Los Angeles Free Music Society (LAFMS), a group of extremely radical experimental music anarchists in the mid-'70s. Even more radical was Airway's focus on live performance with the use of subliminal-message tapes in the background, used to persuade the audience in different ways. Joe Potts, from the LAFMS group Le Forte Four, put out a single, "Airway," in the spring of 1977, which was given away at an art exhibit at the Lunami Gallery in Tokyo, Japan. The single and its sleeve design had subliminal messages that reinforced the subliminals embedded in ...