Big Yayo

Mississippi-based singer and producer Big Yayo updates the Southern soul sound for contemporary dancefloors, adding a hip-hop edge to a mixture of funk, blues, and R&B. His smooth, sensual songs are generally themed around dancing and lovemaking, and are often loaded with Zapp-style talkbox vocals. Based in Jackson, Chris Mabry began his career producing regional hits by Southern soul singers like Stevie J., LaMorris Williams, and J-Wonn. Big Yayo's singles "Cowgirl" and "Come and Get It" (both featuring J-Wonn) appeared in 2015, and the pair featured on Charles Wilson's singl...