Boy Wonder

Better known as Boy Wonder CF, Manuel Alejandro Ruiz is a producer, filmmaker, entrepreneur, and CEO of the independent record label Chosen Few Emerald Entertainment, a leading force in Latin urban music. Born in 1978 in Brooklyn to a Dominican father and a Puerto Rican mother, Ruiz grew up immersed in the nascent urbano culture and made a career out of documenting and marketing the scene. After making his mark with his first audiovisual project Chosen Few: El Documental (2003), which included Don Omar's monster hit "Reggaeton Latino," Ruiz found his calling as a talent scout ...