Scientific Advertising
Claude Hopkins
Jan 2006•21 Songs
Tracks
- 1Advertising and ScienceClaude Hopkins
- 2Understanding AdvertisingClaude Hopkins
- 3People are SelfishClaude Hopkins
- 4Selling Goods by MailClaude Hopkins
- 5Advertising vs. Personal SalesmanshipClaude Hopkins
- 6Understanding Psychology in AdvertisingClaude Hopkins
- 7Don't Claim the ExpectedClaude Hopkins
- 8Every Ad Should Tell a StoryClaude Hopkins
- 9Pictures in AdvertisingClaude Hopkins
- 10Cost and ResultsClaude Hopkins
- 11Getting Information on Your SubjectClaude Hopkins
- 12Advertising is Like WarClaude Hopkins
- 13Product SamplesClaude Hopkins
- 14Getting Distribution for Your ProductsClaude Hopkins
- 15Test CampaignsClaude Hopkins
- 16Dealers are BusyClaude Hopkins
- 17You Must Stand OutClaude Hopkins
- 18Attacking RivalsClaude Hopkins
- 19Letter WritingClaude Hopkins
- 20Your Name Tells a StoryClaude Hopkins
- 21Scientific Methods in AdvertisingClaude Hopkins
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