They could've been contenders -- hell, they should've been contenders! That's the first thought that passes through one's head as one hears the early singles by the Creation -- and, indeed, how they weren't contenders is astonishing. They had it all: the in-house songwriting, the production, the voices, and the sound that should've put them right up there with the Who and ahead of the Move and Jimmy Page, among others. Their lead guitarist, Eddie Phillips, was even asked by Pete Townshend to join the Who as their second guitarist. But thanks to an unaccountable weakness in the...