Naming himself after the iconic Argentine soccer coach, DT. Bilardo is the moniker of producer, DJ, composer, and entrepreneur Kevin Ribas. Son of an audio engineer, Ribas had already worked for more than a decade as a producer when in 2016, upon returning from Spain, decided to adopt the DT. Bilardo moniker and bet heavily on creating a new urban music trend by mixing cumbia villera with electronica, trap, and reggaeton - a style promptly dubbed "Cumbia 420". Crucial to his success was the discovery of L-Gante, a 15-year-old MC who would soon become one of Argentina's biggest...