Ethic Entertainment

Ethic Entertainment pooled together the talents of four solo artists to pioneer a new form of music called Gengetone. Gengetone chose specific elements of rap, reggaeton, and dancehall and combined them with a hard-hitting singing style that was born in the streets of Kenya. Ethic Entertainment were among the first to break through with this style, embodying Gengetone with a string of singles like 2020's "Daktari." Ethic Entertainment formed in 2018 when Rekles, Swat Mtoto wa Eunice, Seska, and Zilla joined forces for the collaborative song "Lamba Lolo." Each had been working...