FiftyFifty

The affectionate K-pop of FIFTY FIFTY is rooted in warm melodies, sparkling production, and romantic dreams. Formed by ATTRAKT, the girl group broke through internationally with their second single, "Cupid" (2023), which hit the Top 20 in the U.K., Canada, and Australia as well as South Korea. Named for the concept of being 50 percent "ideal" and 50 percent "reality," FIFTY FIFTY was started by ATTRAKT (Warner Korea) in 2022. The quartet lineup of leader Saena, Aran, Keena, and Sio was revealed in November 2022 alongside the project's social media accounts, debut single "High...