Fran C

While Chilean reggaeton only became globally visible in the early 2020s, most noticeably after the viral success of Cris MJ's "Una Noche en Medellín," the genre's local development had been at least a decade in the making. Fran C, a producer and singer from Santiago, played a pivotal role in the growth of urban music in the country, not so much as a solo artist (he released his first single in 2014), but as a beatmaker, entrepreneur, talent scout, and scene creator. In 2016 he founded Desafío Music, the first label exclusively dedicated to Chilean reggaeton. In the following y...