Rejecting the traditional route into the record industry, the London-based duo Honey Ryder have attracted just as much attention for their business strategies as for their actual music. Named after the Bond girl played by Ursula Andress, Martyn Shone and Lindsay O'Mahony began writing together after being introduced by mutual friends. Shone had been a working guitarist while employed as a city banker, and O'Mahony previously worked at MTV alongside Edith Bowman and Alex Zane. Using a similar model as several British film companies, the pair became involved in a unique business...