J Alvarez

J Alvarez is a best-selling, award-winning reggaeton and urban Latin singer, songwriter, and producer from Puerto Rico who initially established his reputation as a curator and rapper on mixtapes on which he promoted new urban Latin talent. He was nominated for a Latin Grammy for his hit 2016 album Big Yauran, and has won several Premio Nuestro Awards. He is also one of the progenitors of the Latin Trap movement. J Alvarez is among the first Latin artists to utilize the marketing and sales potential of social media platforms. His Twitter account lists more than 62 million foll...