Joe Simon

His plaintive baritone equally conversant with R&B and country phrasing, Joe Simon married the two genres with startling success during the late '60s, adapting Nashville material to the soul sound and repeatedly coming up a winner. Simon began recording in the Bay Area, but a switch in recording sites (first to Muscle Shoals for Vee-Jay and then to Nashville after signing with disc jockey John Richbourg's Sound Stage 7 label in 1966) heightened his national appeal. With easy access to prime country-oriented material, Simon soon found his true calling, scoring major hits with "...