After winning the 2010 Faya Flow hip-hop competition in their native Abidjan, Ivorian collective Kiff No Beat spent the next five years cementing their status as breakout stars with an eclectic but unified sound that encompassed rap, trap, R&B, and pop. Through projects like 2014's Pétards d'Ados and 2015's Cubisme, the quintet expanded their audience beyond Ivory Coast, eventually landing a major label deal with Universal Music Africa. After focusing on singles for several years, the group returned with 2019's full-length Bledard Is the New Fresh.
Black K, Eljay, Elow'n, Did...