Latrell James

Utilizing both a background in production and inventive rap styles, Boston rapper/producer Latrell James crafted a unique and often textural sound for his solo material. After self-releasing his debut, James connected with Cheerios, who commissioned a song from him for their 2017 "Good Goes Round" ad campaign. James' original song was used as the primary focus of the feel-good campaign and it brought him further exposure as he worked toward releasing new music. Born in Dorchester, Massachusetts in 1990, James grew up in a household where music was always playing, his parents...