Maluma

Maluma is the pseudonym for Juan Luis Londoño Arias, a Colombian reggaeton singer known for his sweet tenor voice and streetwise yet romantic delivery. His early singles, "Obsesión" and "Miss Independent," resonated with listeners because Maluma's style celebrated the beginning of reggaeton's genre pop-ification. Maluma gained early fame as a teenager. He originally pursued football as a vocation, and was gifted enough to attract the notice of the media in his native Medellin. He sang simply for pleasure. Given the rise of the internet, YouTube, and television singing compe...