Peter Collins

Born in London on January 15, 1951, he started playing guitar in his teens. An uncle manager fanned his interest in the music business. Developing into a singer/songwriter,Collins' uncle got him a deal with Decca Records where he released one album. Around 1970, Collins' uncle got him an entry job at a recording studio then at a music publishing firm. Starting his own jingle-writing firm, Collins was mentored by jingle writer/producer Roger Greenaway (Coca Cola's "I'd Like to Teach the World to Sing"). At industry seminar MIDEM, U.K. label Magnet Records hired Collins as t...