South Korean edutainment brand Pinkfong has created apps, games, videos, and hundreds of children's songs on its streaming video channel, including "Baby Shark," an infuriatingly catchy earworm beloved of toddlers the world over, which racked up an astonishing two billion views.
Founded in 2010 as part of the SmartStudy company, a subsidiary of Samsung Publishing, the brand began with Pinkfong himself. This animated pink fox, prince of the planet Staria, was modeled on the friendly fox in The Little Prince and gave his name to a streaming video channel that hosted children's ...