Priceless Da ROC

Bay Area rapper/dancer Priceless Da ROC was born Shaunrick Sims in 1988 in Lompoc, California. Born into a military household, he spent his childhood moving around a lot, spending his formative years in California; Jamaica, Queens, New York; and Washington, D.C. After finishing high school, Sims moved to Los Angeles to pursue a rap career, but was quickly sidetracked and spent some time homeless and involved in crime before returning to D.C. to get his life back together. He sharpened his focus on music and eventually made his way to San Francisco, where he became involved wit...