Rich Chigga

Indonesian rapper and Internet personality Rich Brian (born Brian Imanuel) captured mainstream attention in 2016 when he debuted as Rich Chigga with the viral hit "Dat $tick." The track caught international eyes and ears after a reaction video was released to promote the song; it featured American rappers like Ghostface Killah, 21 Savage, Flatbush Zombies, and Desiigner, who reacted with mostly positive praise. Ironically wearing a pink polo and a fanny pack, Imanuel let his deep voice and cadence speak for itself, challenging preconceived notions about how Asian rappers could...