Rocca

Comparable to MC Hammer, Jesse Jaymes, J.J. Fad, and Vanilla Ice, Rocca was among the commercial pop-rappers who were active in Los Angeles in the late '80s and early '90s. The obscure Rocca, a white rapper, was untouched by the violent, profanity-drenched gangsta rap that was ubiquitous on the West Coast at the time; his music was crossover pop-rap all the way. And even though Rocca never enjoyed much commercial success, his recordings were quite radio-friendly. Rocca was born and raised in L.A., where he signed with the independent AVC Entertainment in 1990. Founded by produ...