The Playmates

The Playmates -- best known for "Beep Beep," one of several Top 40 hits -- were one of the first rock & roll groups signed to the New York-based Roulette Records, formed and co-owned by music industry leaders Morris Levy, Joe Kolsky, and George Goldner. Originally known as the Nitwits (probably a better name for them in the long run), the Playmates had been performing in the area around Waterbury, CT, for five years before signing to Roulette in 1958. The label had already scored a few rock & roll hits by the time they signed the group; unfortunately, the Playmates' specialty ...