Kenny Chesney Wants To Help You Step Up Your Cooler Game

Kenny Chesney is taking his efforts to improve reef conditions in the Atlantic, Gulf of Mexico and surrounding waters a step further by teaming up with Engel -- a company that manufactures coolers.

You can purchase a cooler with the No Shoes Nation logo, with proceeds going to build artificial reefs. Kenny says, “This was a great way to up the No Shoes Nation tailgating game –- and do some good for the No Shoes Reefs. If there’s one thing I know about my fans, they work hard, they play hard, but they also care about the world they live in. This is a way for them to do it all together. To me, that makes tailgating even more awesome: make memories, make a difference.”

The company is also producing tumblers and backpack coolers to benefit the No Shoes Reefs initiative.

Photo: Getty Images