Taylor Swift's 'Look What You Made Me Do' Video To Premiere During MTV VMAs

By James Dinh

August 25, 2017

After shocking Swifties with her aggressive new single, "Look What You Made Me Do," Taylor Swift unveiled a teaser for the accompanying music video on Friday morning (August 25) and it's a dark visual to match the mood of the comeback track.

Loading Playlist...

In the brief clip, which was aired on Good Morning America and shared on her social, it appears as if the squeaky clean Taylor of the past really is dead. In various scenes, the pop titan looks ready for revenge as she glares into the camera and even appears in front of backup dancers (one of which includes Todrick Hall) in the very last frame. It also includes a brief scene of her sitting on a chair with no less a snake slithering in the background. 

Expect the full video for the Jack Antonoff-produced single on Sunday's 2017 MTV Video Music Awards. In the caption for her IG post, Swift wrote, "Official #LWYMMDvideo world premiere. Sunday 8/27 at the @vmas."

"Look What You Made Me Do" is the lead single off her sixth studio album, reputation, which is set to drop November 10. Five separate versions of the LP will be available, with each containing exclusive double-sided poster with new art of Swift. If you head over to Target, you'll also be able to purchase a special-edition of the LP with 70 pages of exclusive content.

Official #LWYMMDvideo world premiere. Sunday 8/27 at the @vmas.

A post shared by Taylor Swift (@taylorswift) on

Photo: Instagram/TaylorSwift

Taylor Swift
Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.