UPS Is the Official "Delivery Partner" of Taylor Swift's New Album

According to UPS's website:

"Two cultural icons, 10x GRAMMY winner Taylor Swift and UPS (NYSE:UPS), the world’s largest package delivery company, are partnering to deliver a new experience for customers, fans and employees in celebration of Taylor’s 6th studio album, reputation."

But why was an ad on the side of a UPS truck needed? 😂