Coca-Cola Offering $1M For New Sugar Substitute

Crowdsourcing and cutting back on sugar are two popular trends these days, and one major American company has had the clever idea of combining the two in order to improve its bottom line. Coca-Cola has announced the "Sweetener Challenge," a competition for researchers and scientists to come up with a natural, no- or low-calorie substitute for sugar for its beverages.  

The winner of the competition, who will be announced in October 2018, will receive $1 million. The company is also conducting a $100,000 "sweet story challenge" to learn from contestants the "tried-and-true methods of naturally sweetening foods or beverages in their cultures, communities, or families."

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