Will Nordstrom’s No-Clothes Strategy Succeed in a World Where Malls Are Dying?
By The Glenn Beck Program
September 12, 2017
Nordstrom is losing its inventory for the company’s new strategy to reach consumers.
The chain is introducing a Nordstrom Local concept store in Los Angeles that will have personal stylists; offer tailoring services, and allow customers to make online purchases or do same-day pickup for online orders. According to the company, the store will be just 3,000 square feet, in comparison to the average 140,000-square-foot Nordstrom location.
“Nordstrom Local will have one styling suite and eight dressing rooms surrounding a central meeting space where customers can sit comfortably, enjoy a glass of wine or beer, and chat with their Personal Stylists,” the department store chain said in a press release.
Nordstrom’s shift away from the traditional store and toward “personal service, speed, convenience” is “a total gamble” – but worth it, Glenn asserted on radio Tuesday.
Customers no longer live in the world where people spend all day at the mall shopping, as evidenced by the failure of formerly huge names like JCPenney and Sears.
Nordstrom is changing because “they know that what they’re currently doing is not the future,” Glenn said.
This article was originally published on GlennBeck.com.