Ads About to Get Much Shorter During NFL Games on Fox

Having already killed everything from golf to Applebee's, it looks like millennials have their sights set on the 30-second ad spot. 

Advertising Age reports Visa ran two six-second ads during an NFL game on Fox last Sunday. And T-Mobile will follow suit during this Sunday's Dallas Cowboys game on Fox, according to USA Today. 

The six-second spots, which Fox first experimented with during the Teen Choice Awards last month, "appear similar to online pre-roll ads." And one Fox executive says they're about to be commonplace on the network: "This is a new opportunity for advertisers, since it changes how ads can run in games. We are going to expand this to Major League Baseball broadcasts and every single NFL game starting next week."

Read the full story on Newser.com

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