Rihanna's Cryptic Social Media Post Has The Navy Buzzing With Speculation
By James Dinh
April 18, 2018
After stunning with her share of show-stopping looks during the first weekend of Coachella, Rihanna took to social media on Tuesday (April 17) to share a cryptic teaser that has her Navy grasping at straws.
In the post, which has gone on to garner almost one million likes on Instagram, two televisions appear in a black room with the top screen offering a cropped glimpse of what looks like the 30-year-old singer's cleavage. As for the caption of the shot, the star decided to quote a line from her 2016 Anti single, "Needed Me," writing, "didn't they tell u?"
If you've been following the star in recent months, you know that she's shifted her focus to her make-up and fashion ventures, so music is probably not the basis of this campaign. In fact, the Navy was quick to discover the star is following a verified account called @savagexfenty, which has absolutely no posts. Putting that together with the close-up shot of her cleavage had led folks to believe that this is a subtle teaser for her upcoming lingerie line.
In early March, WWD reported that the pop titan inked a partnership with El Segundo-based TechStyle Fashion Group, which works with brands like Fabletics and Just Fab. Even though a launch date has yet to be announced, sources close to the outlet revealed that TechStyle have been working on the project for more than a year and the samples for the line have already been produced. Lloyd Greif, president and chief executive officer of Los Angeles investment bank Greif & Co, told WWD that "the Rihanna brand play would be to convince the market that the company [TechStyle] has strong growth ahead because IPOs are all about growth ahead."
Scroll on below to see the post as well as the Navy's reactions to the singer's upcoming project.
Listen idk what Ri's tryna tell us but I DO know that if I get new music from her, Drake, and Beyoncรฉ in the same season I will self combust. https://t.co/zCaPuzJgHG
— Obeehave, B ฮ K Spr. 18 (@SylviaObell) April 17, 2018
is this a bra. is this the lingerie line. rihanna i keep telling u im broke and u keep disregarding it. please just give me some music i can't AFFORD anything else https://t.co/9MhQ3LwwUm
— SadeVEVO (@fillegrossiere) April 18, 2018
us: whenโs the new music coming ?
— Liv squad (@wrestlingliv) April 17, 2018
Rihanna: pic.twitter.com/HgGKCuOt0A
If Rihanna coming out with lingerie too, then honestly I expect cookware and furniture and then everything can be an a Fenty strip mall for one stop shopping. LOL. Get Puma clothes, Fenty makeup, Savage (?) drawz, then the cookware and the furniture.๐๐๐พ
— ๐๐๐๐ ณ๐ (@thetrudz) April 17, 2018
ROBYN RIHANNA FENTY I REFUSE TO SIT BY AND WATCH YOU GIVE THIS WORLD EVERYTHING IT NEEDS AND DESERVES EXCEPT ANOTHER ALBUM!
— albert (@alboshmalbo) April 18, 2018
Rihanna just selling panties, I thought it was some music. Bye. pic.twitter.com/qiJxStuWOj
— THE HOOD ORACLE (@MADBLACKTHOT) April 17, 2018
LET RIHANNA DROP THAT LINGERIE LINE NOW ๐ฃ๐ฃ
— Bomb a Klarkt (@chieflegit) April 18, 2018
rihanna gone mess around and name her next album โfentymusicโ cause of yโall
— ๐ง๐ฝโโ๏ธ (@beyonseh) April 18, 2018
I thought Rihanna was dropping an album but itโs just her lingerie line pic.twitter.com/lW5pWRKdA7
— แดแดษดแด (@uhkent) April 17, 2018
Photo: Getty Images