Why Is Blake Lively Only Following 28 Girls Named Emily On Instagram?

Folks were baffled when Blake Lively cleared out her Instagram account, unfollowed everyone, including her husband Ryan Reynolds, and proceeded to follow 28 (and counting) women with the name: Emily Nelson. However, as entertainment marketing has shown in the past, much thought has been put into this calculated move and it seems like it revolves around her next film.

If you follow Lively closely, you know that the star has an upcoming movie coming out titled A Simple Favor, which also co-stars Anna Kendrick. Directed by Paul Feig, the film tells the story of a blogger, Stephanie Ward (played by Kendrick) whose best friend Emily Nelson (Lively) suddenly disappears. As for her bio on the account, the actress wrote, "What happened to Emily?..."' Over on her Twitter account, Lively shared a photo of herself holding a piece of paper with a hangman game and the title of the film filling in the mysterious phrase. Scroll on below to see the evidence on both accounts.

Prior to clearing her Instagram account of all photos, the 30-year-old star showed off a gold necklace that she received from Lola James Jewelry. For those who adore her relationship with Ryan Reynolds, her husband of five years, they'll be happy to know the jewelry piece spelled out his last name and was made as a tribute to the fellow Hollywood titan. 

Photo: Getty Images