What bugs car buyers the most?

By 55KRC Digital Staff

June 25, 2018

Consumers who recently visited a dealership to buy or lease a vehicle were asked, "In general, what part of the dealership experience could be improved the most?"


The survey included seven possible responses:

1. Delivery and explanation of in-car technology

2. Interaction with salesperson

3. Negotiation over price/terms, if applicable

4. Presentation of F&I products and document signing

5. Responses to questions and appointment-setting, before visiting the dealership

6. Test drive

7. None of the above

Nearly four out of five respondents -- 79 percent -- checked "none of the above."


Why none of the above???

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