Elton John Attempts To Rap In New Commercial

By Emily Lee

September 1, 2018

Elton John is the star of a new Snickers ad and it will seriously make you laugh out loud. The legendary performer stars as a hungry rapper who can't compete in a rap battle until he’s eaten a Snickers bar. During the battle, a rising star named Boogie is announced, but the camera pans to Elton John instead. He begins to belt out a few lines from his classic song "Don't Go Breaking My Heart," before his friend says "Here, eat a snickers. You always lose your edge when you're hungry." After he takes a bite of the snickers, he transforms into the real Boogie and begins to rap. 

You can watch the full commercial here:

Boogie is an up-and-coming rapper in real life and was hand picked by director Andreas Nilsson to appear in the commercial alongside Elton John. “Working with Andreas was a blessing," the rapper told Variety. "This was in a way my acting debut and he made that transition so easy. … Connecting with Elton John was also huge. His musical knowledge is crazy. He’s super in tune with current hip-hop.”

It seems like everybody was involved was super happy with this unexpected musical pairing. Dale Green, Snickers global brand director, spoke about how excited the company was with the final product. "In pairing Elton and his 50-plus years of multi-genre hits with Boogie, a hip-hop artist on the brink of stardom in today’s most popular category, we can connect with our audiences over a shared love of music," he said. "Authenticity is key. … We needed to ensure that spirit came through here, because that’s where the greatest opportunity for humor lies: in juxtaposing the well-known celebrities with situations that are unexpected yet real."

So, when can we expect the Elton John and Boogie collaboration? 

Photo: Getty Images

Elton John
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