Kleenex Removes "Mansize" Tissues Due To Gender Inequality

By Conway Crew

October 19, 2018

There once was a time when a single tissue could work for people of all genders. Never-mind the name, a tissue's a tissue after all, right?

Kleenex is re-branding it's "Mansize" tissues with the name Kleenex Extra Large after getting blowback from those saying it was demeaning to women.

At home poorly: 'Mansize' - Are these tissues too 'confidently strong' for my womansize snotty nose? @Kleenex @Kleenex_UK really?! #equality pic.twitter.com/8yLi8GMCHV
— Sarah Linda (@Sarah_M_Linda) September 9, 2017

The "Mansized" tissues have been a part of the Kleenex catalog since 1956.

Kimberly-Clarke is the parent company of Kleenex. They tell the Daily Telegraph that it in "no way suggests" that being both soft and strong was "an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality."

Thank you @Kleenex for showing us how far #gendered #advertising can really take your #brand: #Mansize - strength you can trust. #Feminism pic.twitter.com/Wg0FZPnj1G
— Katharina Borchert (@lyssaslounge) October 31, 2016

Read more over at the Daily Telegraph.