Kenny Chesney Expands Rum Empire

By Lauryn Snapp

January 8, 2019

Rum drinkers unite.

Kenny Chesney’s 'Blue Chair Bay' line has officially expanded to include spiced rum to the popular collection of spirits.

“I drink spiced rum year-round. It’s got everything the best rum and flavored spirits do, but it’s also a little more complicated in terms of how much you can do with it... But when you factor in all the different things you can do with spiced, from drinking it on the rocks to creating cocktails with mixers, it surprises you,” says Kenny who is an active participant in choosing the flavors that are included in his rum brand.

No Shoes Nation will be celebrating in April, as Kenny is back on the road, kicking off his 2019 ‘Songs For The Saints’ tour.

Photo Credit: Getty Images.

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I drink Spiced Rum year round. It’s got everything the best rum and flavored spirits do, but it’s also a little more complicated in terms of how much you can do with it. All of our flavors are great, which allows you to mix up all kinds of amazing cocktails. Lord knows, I have! But when you factor in all the different things you can do with Spiced, from drinking it on the rocks to creating cocktails with mixers, it surprises you. When we started @bluechairbayrum, I wanted to give everyone their favorite and a lot of options, so we worked to give customers the full flavor wheel of the islands. Now that we’ve created all these awesome natural flavors, we wanted to make sure we added Spiced Rum. I hope you’ll love it as much as I do, @noshoesnation.

A post shared by Kenny Chesney (@kennychesney) on Jan 7, 2019 at 9:08am PST

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