T.I., Soulja Boy & Spike Lee Call For Gucci Boycott After Blackface Scandal

T.I., Soulja Boy, and Spike Lee are not letting Gucci off the hook.

After the Oscar-nominated film director called for a Gucci boycott earlier this week, as a result of the brand's recent blackface scandal, T.I. and Soulja not only answered the call, they asked that their millions of followers do the same.

As fans know, Gucci came under fire this week after releasing a sweater design that many called "racist," as it appeared to evoke racist imagery, more specifically the wool balaclava jumper resembled blackface. While the Italian brand issued an apology, saying they they have discontinued the sweater, many were outraged that the garment made it past the design room floor. One of the first to speak out was Spike Lee, writing on Instagram: "I,Spike Lee Of Sound Mind And Body Will No Longer Wear Prada Or Gucci Until They Hire Some Black Designers ' To Be In Da Room When It Happens'. It's Obvious To Da Peoples That They Don't Have A Clue When It Comes To Racist, Blackface Hateful Imagery. WAKE UP. Ya-Dig? Sho-Nuff. And Dat's Da 'Coonery And Buffoonery' Truth,Ruth."

T.I. later took to Instagram, challenging his followers to not only stop buying the brand, but also to stop wearing Gucci items they've previously purchased. "As a 7 figure/yr customer & long time supporter of your brand I must say...Y’all GOT US f**ked UP!!! APOLOGY NOT ACCEPTED!!!!" he wrote. "We ain’t going for this 'oops my bad I didn’t mean to be racist and disrespectful towards your people' sh*t!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of sh*t company And ALL PIECE OF SH*T COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SH*T!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a F**k if I gotta wear Target brand sh*t.... #F**kGucci."

He later added a graphic of a call to action that listed what his followers should do to boycott the brand. "THIS IS THE AGENDA!!! If you go against the movement. It won’t go unnoticed," he wrote of the image that said stop buying or wearing Gucci for the next three months. "If you wit US....REPOST!!! #USorELSE✊🏽✊🏾✊🏿✊🏻✊🏼✊🏽 #🖕🏽Gucci."

Soulja boy, who recently went viral for his Gucci headband, also hopped in on the boycott, posting a video to Instagram, detailing his outrage about the brand's racially insensitive sweater. "Until further notice, Gucci is canceled," he said. "I'm shocked and I'm appalled and I feel disrespected. I supported y'all brand. I spent hundreds of thousands of dollars and y'all came up with a shirt with blackface on it."

As for Gucci's apology, they said they "deeply" apologized "for the offense caused by the wool balaclava jumper," amongst other things, and called the fallout from the tone deaf garment a "learning moment."

Photo: Getty Images