Glossier Taps Troye Sivan To Help Launch Brand's New Makeup Line

Troye Sivan is the new face of Glossier's recently-unveiled Play makeup line, making him the first male celebrity to endorse the popular brand.

On Monday (March 4), the pop singer took to social media to share photos from the launch of the Glossier Play collection, which includes a number of "dialed-up beauty extras that make getting ready the best part about going out." For the campaign, the Australian star offered viewers with a colorful batch of minimal looks in his posts, but he also took his endorsement for the brand a step further by creating a video blog similar to his early YouTube days. "It's been super, super fan. I just wanted to show you guys a little behind-the-scenes of what happens on a campaign day like this," Sivan says to the camera, before a montage of his photoshoot fills the screen atop a remix to his collab with Lauv, "I'm So Tired."

Among the items in the new collection include Vinylic Lip, a high-shine lacquer click-pen (in six shades), Nightshine, a liquid highlighter (in four shades), Glitter Gelée singles (in four shades), and Colorslide technogel eye pencils (in 14 shades). Click here to shop the new Glossier Play line!

Sivan previously showed off his makeup routine in an installment of "Beauty Secrets" for Vogue last October. In the tutorial, he shared his minimal routine, which included moisturizer, concealer, translucent powder and more. "Almost every day I get my hair and makeup done, and some days I don't and on those days, I have slowly but surely half-assed my way into a beauty routine, where I do my own makeup, he told viewers.

Photo: Getty Images