Ed Sheeran, Justin Bieber Tap Into CGI Magic In 'I Don't Care' Video

By Hayden Brooks

May 17, 2019

When Scooter Braun initially teased "I Don't Care," Justin Bieber's new collaboration with Ed Sheeran, on Instagram, the super-manager offered up a clue regarding the theme of the music video.

On Friday (May 17), the Emil Nava-directed clip dropped and it sees the duo getting into lots of fun, courtesy of some green screen magic. In front of several different set-ups and donning a number of costumes like bear suits, cowboy chaps and giant ice cream cones, the pop pair tap into some surreal (and random) imagery and the playful trip is entirely worth the three minutes of your time.

"I Don't Care" was released on May 10 and marks the duo's fourth collaboration after working on Lil Dicky's "Earth," Bieber's "Love Yourself" and Major Lazer's "Cold Water." The song is projected to debut at the No. 2 spot on the Billboard Hot 100 after racking up more than 40 million in airplay audience, 30 million U.S. streams and 60,000 downloads sold in the week ending May 16, as per Nielsen Music data.

It's a small taste of what's to come for Bieber if the pop titan has his way. During his guest appearance for Ariana Grande's Coachella performance, he teased that his next album was coming soon, but no concrete details have been released since then.

Photo: YouTube/Ed Sheeran

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