Secret Deodorant Donates Insane Amount Of Money To Fill USWNT Pay Gap

By Emily Lee

July 15, 2019

United States of America v Netherlands : Final - 2019 FIFA Women's World Cup France

Secret deodorant is making a big statement about equal pay. The brand, owned by Proctor & Gamble, announced they will donate $529,000 to the U.S. Women's National Team to help fill the pay between their team and the men's. The sum symbolically represents $23,000 donated to each of the 23 players on the championship team. The USWNT are now four time World Cup champs. Meanwhile, their male counterparts have only managed to advance out of the group stage four times. The women's team, however, is paid only thirty eight percent of what the men's team makes.

Secret made their big announcement with a full-page ad in The New York Times. They called for the U.S. Soccer Federation to pay the USWNT equally and "be on the right side of history." The ad also states: “Women just made history, but they have always deserved equal pay."

“But after all the toasts, cheers, parades and awards subside, the issue remains. Inequality is about more than pay and players; it’s about values,” the ad continues. “Let’s take this moment of celebration to propel women’s sports forward. We urge the U.S. Soccer Federation to be a beacon of strength and end gender pay inequality once and for all, for all players.”

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Equal Work. Equal Sweat. Equal Pay. As a brand for women run by women, Secret wholeheartedly believes women should not have to sweat being paid fairly. We have supported this history-making team all year long, and we are focused on driving advocacy and action for systemic change. Today, this change begins with us doing our part to help close the gender pay gap with a contribution of more than one-half million dollars – $529,000 to be exact – to the U.S. Women’s National Team Players Association. This figure is inspired by the strong women of the @uswnt and is the equivalent of $23,000 for each of the 23 players. As a partner of U.S. Soccer, we recognize this is a multi-layered issue, and we look forward to working with the USSF and the @uswntplayers to help recognize that equal work and equal sweat deserve equal pay for all. #WeSeeEqual #EqualPay #PayThem #USWNT #USWNTPA #DontSweatFairPay #ASNS

A post shared by Secret Deodorant (@secretdeodorant) on Jul 14, 2019 at 1:30am PDT

The USWNT filed a lawsuit against the U.S. Soccer Federation back in March for alleged gender discrimination and calling for equal pay. They've had widespread support from fans and former players, however, Proctor & Gamble is one of the first major brands to join them in their fight for equal pay. Proctor & Gamble is a sponsor for the USWNT, as well.