Drake's Set To Launch OVO Pop-Up Shop In Las Vegas
By Lauren Crawford
September 13, 2019
Drake's October's Very Own (OVO) imprint is headed to Sin City!
On Thursday (September 13), Drizzy announced the launch of his OVO pop-up shop at Wynn Las Vegas, opening this Saturday (September 14). The shop, which will be open daily for the next four months, will feature weekly drops every Friday through January 12th of OVO gear, including exclusive OVO x Wynn tees, collab items, staple pieces from the OVO Essentials collection and more.
The opening of the pop-up coincides with Drake's performance at Wynn's XS Nightclub on Saturday, which is part of the 32-year-old rapper's exclusive partnership with Wynn Plaza.
"In the fourth quarter of last year, we pursued a relationship with Drake and his management team to do something different in Las Vegas — not the traditional residency," Alex Cordova, Executive Vice President and Managing Partner of Nightlife for the Wynn, told Rolling Stone. "A partnership will be the right word [for this relationship] because this isn’t just about performing at the venue. This is more about how we bring Drake into the concept of Wynn Las Vegas. We’re looking at all possible environments within the hotel and working with Drake and Drake’s team to see exactly how he can lend assistance in curating these experiences."