Toys 'R' Us Partnering With Target To Reopen Just In Time For The Holidays

Toys 'R' Us is coming back... kind of.

The famous retail toy chain has relaunched its website. However... you're not buying from Toys 'R' Us... you are technically just shopping at Target

In a joint statement via Delish, the parent companies of Target and Toys "R" Us announced that they are teaming up together to run the Toys "R" Us website.

"Our U.S. strategy is to bring back the Toys "R" Us brand in a modern way through a strong experiential and content-rich omnichannel concept," said Richard Barry, CEO of Toys "R" Us's parent company Tru Kids Brands, in the same release. "Target will help us deliver on that experience with its toy assortment, digital strength and ability to deliver orders to shoppers in a matter of hours."