Normani Named First-Ever Brand Ambassador For Rihanna's Savage X Fenty
By Peyton Blakemore
November 21, 2019
On Thursday (November 21), Normani announced that she is the size-inclusive company's debut ambassador by sharing the first shots of her in the brand’s holiday campaign to Instagram. "I’m the first ever brand ambassador for @savagexfenty ♥️♥️♥️♥️✨ !!! I love you @badgalriri," the 23-year-old singer captioned an Instagram series that showed her modeling a sexy, red Savage X Fenty lingerie set. "I want all individuals to feel empowered and to embrace who they truly are. I don’t always wake up feeling the most confident and powerful, but trust and believe having my Savage X on always helps!!"
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I’m the first ever brand ambassador for @savagexfenty ♥️♥️♥️♥️✨ !!! I love you @badgalriri ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I want all individuals to feel empowered and to embrace who they truly are. I don’t always wake up feeling the most confident and powerful, but trust and believe having my Savage X on always helps!!
Normani additionally spoke to Vogue about the life-changing opportunity, saying, "I was very excited and really honored, especially that the ask came from Rihanna herself. I know that this is her passion project, something she genuinely and wholeheartedly believes in and cares about, and the fact that she wanted me to be a part of that meant a lot to me."
"She is somebody I’ve looked up to for a very, very long time," the "Motivation" singer added. "She’s had so much influence on me in terms of pop culture and as a woman, but also in terms of how she’s able to do things gracefully while being cutting edge, being bold, pushing the needle, and changing the narrative."
"I think that being a part of Savage X Fenty is an amazing opportunity for me to show women that I’m also here for them too," she continued. "I love how inclusive the brand is. Being a part of the show and being able to have the opportunity to dance and do what I love was so powerful. It was great to be among so many amazing human beings who deserve to be celebrated because they’re all beautiful—all shapes, all sizes. The show represented everybody. I just love how inclusive [the brand] is and how it gives everybody the opportunity to feel sexy and beautiful and empowered—which is everything that I stand for as well. I thought it would be the perfect partnership."
As fans know, Normani's tapping as the brand's ambassador comes two months after she slayed Savage X Fenty's runway show in September with a show-stopping dance.
Photo: Getty Images