Demi Lovato Confronts Her Past In Video For Self-Love Anthem 'I Love Me'
By Paris Close
March 6, 2020
Demi Lovato just unveiled a music video for her empowering new anthem, “I Love Me!”
On Friday (March 6), the 27-year-old returned with the second single from her upcoming seventh studio album, and it’s a total knockout. “I Love Me” not only issues an era of self-love and self-acceptance for Lovato, but revives the singer-songwriter’s fighting spirit after years of trials and tribulations.
This journey of self-discovery is reflected in the music video for the song, which begins with Lovato coming to literal fisticuffs with her former self before taking a bittersweet walk down memory lane. From there, Lovatics will have a field day detecting all of the if-you-blink-you-might-miss-it moments, including those remembering her Camp Rock beginnings and her encounter with Jonas Brothers look-alikes (nodding to ex Joe Jonas, circa 2010) to her harrowing near-fatal overdose in a shot showing Lovato comforting that old part of herself as she’s being rushed to the hospital to a wedding scene, seemingly alluding to ex Wilmer Valderrama’s recent engagement to model Amanda Pacheco.
“Oh, why do I compare myself to everyone/And I always got my finger on the self destruct/ I wonder when I love me is enough,” the pop star sings in the powerful chorus. “Why am I always looking for a ride or die?/ 'Cause mine's the only heart I'm gonna have for life/ After all the times I went and f—ed it up/ I wonder when I love me is enough.”
“I Love Me” is Lovato’s sophomore single after debuting “Anyone” last month — both tracks arrive two years after the superstar’s near-death experience in July 2018.
“It’s an anthem, and it, it discusses, you know, in the, in the beginning of the song, it talks about, and the second verse as well, but it talks about how hard we are on ourselves and this, the negative self-talk,” the artist revealed in a radio interview. “I said in my song, ‘Mine’s the only heart I’m gonna have for life.’ We really are all we have. At the end of the day when we enter this world and when we leave this world, our souls are all we have. It’s important to respect them, treat our bodies like temples, and love ourselves as much as possible.”
Photo: YouTube/Demi Lovato