Ariana Grande, Billie Eilish & More Release Face Masks For Charity
By Paris Close
April 27, 2020
Ariana Grande, The Weeknd, Billie Eilish, and more musicians have released their own face masks to join the fight against COVID-19.
These are just a few artists to team up with Universal Music Group’s music merchandising company, Bravado, in encouraging fans to slow the spread of coronavirus in style as part of the brand’s We’ve Got You Covered initiative.
Blackpink, 5 Seconds of Summer and Conan Gray are also joining the charitable cause, which markets customized washable and reusable face masks valued at $15 each.
According to PAPER, all net proceeds will go to MusiCares, which offers assistance to people in the music industry during tough times. What’s more, We’ve Got You Covered is donating 50,000 masks to various community service providers across the country.
(You can shop the masks here.)
𝑾𝒆'𝒗𝒆 𝒈𝒐𝒕 𝒚𝒐𝒖 𝒄𝒐𝒗𝒆𝒓𝒆𝒅. 😷 @BravadoUSA has launched a collection of face masks with artists such as #BLACKPINK, @theweeknd & more as part of our COVID-19 response efforts. All proceeds will benefit various charities, incl. @MusiCares. 🌎
— Universal Music Group (@UMG) April 24, 2020
↳ https://t.co/C9m2Q75fdo pic.twitter.com/IwHHFDgwmV
"I'm humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time," Bravado CEO Mat Vlasic said in a statement, per the Recording Academy's website. "This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe."
As of Monday morning (April 27), more than 988,100 people in the United States have become infected with the fast-spreading disease, which has resulted in over 55,400 deaths nationwide.
Photo: Getty Images