Katy Perry & Lil Nas X To Co-Headline 'Shein Together' Benefit Show
By James Dinh
May 5, 2020
E-retailer Shein has nabbed Katy Perry and Lil Nas X to co-headline a four-hour digital event, which will support COVID-19 relief efforts.
On Monday (May 4), the retailer made the announcement about the "virtual showcase," detailing its intersection between music, beauty and fashion. The event, which will be hosted by E! News' Erin Lim, begins on Saturday at 1 p.m. PT and can be accessed via the free Shein phone app. In addition to musical numbers from the aforementioned, Rita Ora, and Doja Cat are also scheduled to perform. Special appearances from stars like Hailey Bieber and Yara Shahidi, who will drop into the broadcast to offer some beauty and styling lessons, have also been confirmed for the digital entertainment festival.
"As a global brand, we know this crisis has affected all of our communities, consumers and their families and we couldn’t stand by and not help,” Shein co-founder Molly Miao said in a statement. "In addition to our efforts in donating masks to those on the frontlines internationally, we wanted to also make sure our audience understands the importance of supporting this cause, which is why we came up with the idea to host SHEIN Together."
Funds from the event will support the World Health Organization's COVID-19 Solidarity Response Fund powered by The United Nations Foundation. Shein has already committed $100,000 to the cause and created a collection of #SHEINTogether shirts to further help raise funds. Click here to see the new line of merchandise!
Photo: Getty Images