Master P Creates New Food Brand To Replace Aunt Jemima, Uncle Ben’s

New Orleans rapper Master P, also known as Percy Miller, has launched a new line of food products called “Uncle P” to offer consumers a Black-owned alternative to brands that use Black names and imagery but don't often give back to Black communities.

The entrepreneur hustler admitted that he always thought that brands like Aunt Jemima and Uncle Ben's were Black-owned, until recently when some brands were called out for using racial stereotypes as the face of their products. That’s when he decided to step up and make a change.

Miller’s new line of "Uncle P's Louisiana Seasoned" food products includes rice, beans, grits, pancake mix, syrup, and oatmeal. A portion of the profits made will go towards educating inner-city kids and assisting elderly people in Black communities across the United States.

"When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn't even feed our communities. With Uncle P, the more we make, the more we give, and the only way to give is by owning these products," Miller said.

Miller also said his new line will aim to create more job opportunities with upward mobility for Black people, and he wants to use a portion of the profits to develop real estate in Black neighborhoods.

"Right now, we're burning down our blocks and our communities while protesting injustice, but if we are able to own products and put money back in our community, we could buy those blocks back instead of burning them down," he added.

"If they made billions of dollars off Aunt Jemima and Uncle Ben, imagine how much we'll make to give back to our own community,” Miller continued. "It'll be us helping us without having to wait for the government. We can actually change the world."

Although Master P launched his food products in March 2020, many consumers didn't take notice until larger brands began retiring and changing their controversial logos months later in response to ongoing Black Lives Matter protests against racial injustice and police brutality. Now, P's brand is trying to keep up with the demand from major stores.

"I'm grateful that I'm in a position to add some diversity in packaged foods," Miller stated. "It's not just about having the Uncle P products but also having a good cause behind it. I'm happy that I can make a difference in my communities."

Uncle P's products are available at grocery stores across the country.

Photo: Getty Images