Martina McBride Teams Up With Country Crock To Help Kansas Area Farmers

By Blake Taylor

September 22, 2020

Martina McBride Teams Up With Country Crock To Help Kansas Area Farmers

Martina McBride is helping out the farmers of her home state of Kansas with the launch of a new sustainability initiative, The Cover Crops Project.

In collaboration with Country Crock, the project aims to help Kansas-area farmers improve soil health on their farms, one of the key benefits of regenerative farming. McBride is also set to headline the iHeartRadio Red Barn Sessions presented by Country Crock alongside some of country music's most notable rising stars.

"I'm a Kansas native who was raised on a farm and a mom who loves to cook, so I'm passionate about healthier eating, bringing people together around good food, and creating a more sustainable future. That's why I'm excited to team up with Country Crock to share more about The Cover Crops Project," McBride said in a statement. "The foods we eat are made from crops that are grown by hard-working farmers who make decisions every day about what to grow, when to plant, and how to protect their farms' soil. More people should know how practices like cover crops help improve the soil underpinning our food supply, which in turn will enable families to enjoy products like Country Crock for generations to come."

In partnership with No-till on the Plains, the Cover Crops Project encourages farmers to integrate cover crops into their farming practices by providing education, technical assistance and financial support. The initiative officially launched on Tuesday (September 22), with a goal of enrolling 13,000 acres of cover crops in eastern Kansas and western Missouri on soybean fields that have no been previously planted with a cover crop.

In collaboration with iHeartRadio, the Red Barn Sessions will connect with music fans, offering a behind-the-scenes look at some new country artists and live-streamed acoustic performances. The first session, which airs on September 29, will feature rising country star and "I Hope" hitmaker, Gabby Barrett. The lineup also includes Jimmie Allen along with CMT's Cody Alan and more.

"I’m delighted to be partnering with Country Crock to host the Red Barn Sessions, a series bringing Country Music back to the country for intimate performances and interviews with exciting new artists," McBride wrote alongside a promotional video shared on Instagram. "Follow @countrycrock to see the sessions unfold this fall!"

As part of the Red Barn Sessions, McBride will give one lucky fan the chance to win a virtual meet and greet, along with a signed Gibson guitar and a $10,000 cash prize. For more information on how to win, fans can visit starting October 12 to December 28.

The Red Barn Sessions will be available to stream here.

Photo: Getty Images

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