Belichick, Subway Releasing Limited Edition 'Magic 8 Bill'

By Jason Hall

October 28, 2020

New England Patriots v Washington Redskins

Patriots fans will soon be able to have an answer to the question, "What would Bill Belichick do?" in certain situations.

Subway announced its plan to release a limited edition "Magic 8 Bill" as part of its partnership with the six-time Super Bowl champion head coach, according to a press release on Wednesday. The collectable is based on the Magic 8-Ball and will similarly have answers based on notable Belichick phrases including "I'll decide on game day" and "I think you already know."

"Not all are lucky enough to have access to Coach Belichick to help them make a better call, so Subway made it possible to get his one-on-one coaching," the press release stated. "Featuring candid Belichick responses such as 'I'll decide on game day' and 'I think you already know,' the Magic 8 Bill is here to help fans make better choices, while answering life's toughest questions both on and off the field. Can't decide which Subway Footlong to order? The Magic 8 Bill has you covered. Will my fantasy team make it to the playoffs? Allow the Magic 8 Bill to answer. Is getting a tattoo of my favorite quarterback a good idea? Definitely let the Magic 8 Bill help you decide."

Fans can purchase the "Magic 8 Bill" on Magic8Bill.subway.com beginning at 8:00 a.m. on Wednesday. The "Magic 8 Bill" is part of Subway's Footlong season campaign, which pairs the restaurant chain's sandwiches with football.

Subway has released new football-inspired entrees throughout the season including its new Buffalo Chicken and BBQ Chicken sandwiches, as well as other special merchandise, deals and more.

The stoic Belichick has been featured in Subway campaign ads throughout the 2020 season.

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