The Weeknd To Headline Super Bowl 2021 Halftime Show

By Paris Close

November 12, 2020

It’s official: The Weeknd is headlining the Pepsi Super Bowl LV Halftime Show!

The Canadian R&B crooner broke the news on Thursday (November 12) via social media. “Performing on the iconic stage. see you 02/07/21 @pepsi #pepsihalftime #SBLV, the “Earned it” singer-songwriter shared in a tweet. The 30-year-old also tweeted a pair of eerie video promos for his upcoming performance in February 2021.

The game, which will be held at Raymond James Stadium in Tampa, Florida, is scheduled to take place on February 7.

"We all grow up watching the world's biggest acts playing the Super Bowl and one can only dream of being in that position,” The Weeknd shared in a statement. “I’m humbled, honored and ecstatic to be the center of that infamous stage this year." 

“We can’t wait to welcome multi-award-winning artist The Weeknd to the Pepsi Super Bowl LV Halftime Show stage,” Pepsi’s Vice President of Marketing, Todd Kaplan, said in a statement. “In collaboration with the NFL and Roc Nation, we continue to reimagine what a Pepsi Halftime Show looks like with some of the biggest musicians in the world. We expect The Weeknd will continue to raise the bar, setting a new precedent both musically and visually for the most-watched performance of the year.”

"This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer," added Jay-Z, who serves as NFL’s live music and entertainment strategist.

As watchers know, this year's halftime show was headlined by Shakira and Jennifer Lopez and featured tons of Spanish-language performances with a strong emphasis on Latinx culture and representation.

As yet, it’s unclear how the NFL will handle next year’s Super Bowl considering the COVID-19 pandemic.

Photo: Getty Images

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