Chris Janson's Son Jesse Featured In Bass Pro Shops' New Super Bowl Ad
By Blake Taylor
February 7, 2021
Chris Janson's youngest son, Jesse Bo Janson, is featured in a 2021 Super Bowl commercial for Bass Pro Shops and Cabela's.
The singer turned to Instagram on Thursday (February 4) to share the exciting news with fans, posting a snapshot of his son's appearance during the ad. At about the 30-second mark of the one-minute commercial, Jesse is seen adorably smiling as he holds a fishing rod in one hand and his catcher in the other.
"BIG NEWS proud dad moment," he captioned the post. "Jesse our youngest will be in a @bassproshops Super Bowl commercial! 🙌🙌#takeakidfishing #outdoors #goodvibes"
The Bass Pro Shops and Cabela's 2021 Super Bowl commercial is titled "Get Back To Nature" and features people of all ages planning their adventure outdoors. The ad mixes in footage of forests, lakes, mountains, and a sunrise.
"You may be feeling a little cooped up, but don’t forget: There’s still rocks to be skipped, trails to be trampled, fish to be caught," a voiceover tells viewers as footage of people exploring the great outdoors flashes by. "In these trying times, we need nature more than ever. We need nature to remind us that, like a sunrise and the turning of the tides, these challenges will pass."
According to AdAge, the advertisement was inspired by Bass Pro Shops Founder, Johnny Morris and produced in-house with support from Dave Swaine of Kuhl/Swaine. The agency is based out of St. Louis, Missouri, home to the Super Bown-bound Kansas City Chiefs.
Super Bowl LV will air live from Raymond James Stadium in Tampa, FL on Sunday, February 7 on CBS.
Photo: Getty Images